Hilton Humanitarian Prize
In September 2022, I was brought on board as Conrad N. Hilton Foundation’s digital and creative manager to lead the external digital communications strategy for seven initiatives (including Early Childhood Development, Foster Youth, Homelessness, Opportunity Youth, Refugees, and Safe Water) across more than 40 countries. Additionally, I was the marketing and communications lead for the annual Hilton Humanitarian Prize Ceremony and Symposium. The integrated marketing and communications strategy I developed for the Prize event spanned all digital and physical touchpoints: social media, email, website, and print.
Brand Marketing Case Studies
I was responsible for the integrated marketing strategy development and execution, media and influencer partnerships, and the branding and design of print and digital assets for the following campaigns:
Narrative Change
In my roles at the Conrad N. Hilton Foundation, Union Station Homeless Services, and Children's Bureau of Southern California, a large component of my work was dedicated to creating narrative change around stigmatized and misunderstood communities in Los Angeles. By telling the compelling and human stories of people experiencing homelessness, of parents who break cycles of abuse, and of foster youth who are labeled unlovable, I was able to secure community support of new housing developments and gifts of time and treasure for child abuse prevention and foster youth programs.
Masters of Taste
Between August 2020-2022, I developed integrated marketing strategies, led UX design, web development, copywriting, and SEO for two websites, and served as the head of design and branding for Union Station Homeless Services and its annual fundraising event, Masters of Taste.
